The Consumer Electronics Show is now only about two months away!
THIS is the week to make plans for the brochures, press releases, web content, blog posts and other material that you’d like to release before/during/after show time.
By having your brochures ready early, you can do the printing near the convention center as a way to cut shipping costs.
Additionally, completing your press releases this month gives you all of December to pitch your story to the media under embargo, dramatically increasing likelihood of coverage.
For those attending the show, an abundance of marketing material will help you to increase exposure and maximize the return on your CES marketing investment.
For the rest of us opting out of all of the CES “hysteria” in Las Vegas, there are still plenty of ways to ride the CES wave with press releases, blog posts and web content.
Be sure to mark your calendar… the 2013 International Consumer Electronics Show (CES) runs January 8-11.