Blog Posts

Great Tool!

IFTTT — If This Then That puts the internet to work for you. Link different web tools and services by means of “recipes,” which automate a wide variety of repetitive digital tasks. Start saving time today!

Fact Sheet template

Fact sheets or “one-pagers” can be quite useful as a way to succinctly introduce your company to customers, partners and investors. This fact sheet has a lot of information packed onto the page.

CHALLENGE of THE DAY

Create an emotional connection with your customers without getting too commercial…

Are you ready? NOW is the time to prepare content for CES 2013

The Consumer Electronics Show is now only about two months away! THIS is the week to make plans for the brochures, press releases, web content, blog posts and other material that you’d like to release before/during/after show time. By having your brochures ready early, you can do the printing near the convention center as a way to cut shipping costs. More …

2 quick tips to improve SEO and the credibility of your blog

Two recommendations I made today to a client about blog posts on their website… 1. It may be useful to promote partner companies on your blog.  In addition to the positioning benefit of featuring your technologies alongside the tech from larger companies, it also makes sense from a SEO perspective. 2. I recommend against inserting direct references to your products. The More …

4 fundamental social marketing recommendations

In a recent email, a client wrote, “We started some social marketing of our own so if you have any recommendations – we’ll be happy :)” Here is what I suggested: 1. Keep it flowing. I recommend at least 2 posts a week, at a minimum. 2. Write it in your customers’ language. If your customers are Hebrew speakers, then More …

How's Your Delivery?

I just received a new passport through a courier service and it was delivered wet. The bottom right corner of the delivery envelope had wetness that soaked all the way through to the new passport inside. I am drying the passport now and I think it will be okay, but… I am surprised that the courier service was so careless More …

DOH!!!

Today, I received an email from Monitis about a glitch in their website monitoring service. The email, sent out to EVERYBODY in their contact list, was also posted to their blog and their Facebook page. Sure, outages happen, but Monitis handled this so poorly!  Most of their customers were not even aware of the problem.  Their announcement, broadcasting trouble with More …

No news is good news (for your competition)

Is the news page on your company website up-to-date? Leading companies typically make this a top priority.  That’s because they know a fundamental truth…  Press releases show the world that a company is alive.  I learned this first-hand while working with some of the world’s leading silicon companies.  As sure as night follows day, investors, potential customers and others would More …

The Power of Thanks

I have a hard time remembering jokes, but one I’ve heard has stayed with me for years… An American, a Bangladeshi and an Israeli were shopping together at the supermarket. Arriving at the meat department, they saw a sign: Sorry, Due to shortages, there is no meat today.  Thanks, The Management Scratching their heads, the shoppers contemplated the sign… The More …

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