Launched in July of 2010 with a mission to help people attract international customers, partners and investors, TEXTACTIVE is one of Israel’s most unique marketing writing agencies.

Combining expertise from the worlds of public relations, marketing and advertising, the company specializes in California-style text content. This subtle dialect is the language of Silicon Valley and is the international standard for high-tech communication throughout the world.


Dan Bloom, founder (

Originally from California where he wrote copy for New York Times Company newspapers and helped to spearhead the international marketing of one of the country’s best-selling wine brands (since acquired by E.&J. Gallo Winery), Dan is an expert in promoting Israeli business to international customers, partners and audiences of all types.

While working in the California wine industry, Dan helped to increase sales through a wide variety of marketing efforts, generating promotions, publicity, events, advertising, packaging, point-of-sale & marketing materials, tastings, awards, press releases, distributor communications, and public speaking engagements. Media relations efforts led by Dan and the team resulted in coverage by Wine SpectatorWine X MagazineWine Business Monthly and other leading industry publications and general media.

Applying his well-developed marketing, communications and writing expertise locally, Dan has helped Israeli high-tech powerhouses such as VCON (acquired by ClearOne in 2011), M-Systems (acquired by SanDisk in 2006), The Essence Group and Fanzila to attract the attention of customers, partners and major media organizations, such as CNNBusinessWeekThe Wall Street JournalTechCrunch and All Facebook.

Furthermore, by virtue of experience representing companies listed on the Paris Bourse (now NYSE Euronext) and NASDAQ, Dan is qualified and experienced in writing content for the financial community. He is an expert in generating material that contributes to the success of initial public offerings (IPOs), secondary offerings, partnerships, joint ventures and acquisitions.

Partners and Customers

TEXTACTIVE is proud of its select group of partners and customers.

Contact us for writing samples and more information.


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