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2 quick tips to improve SEO and the credibility of your blog

Two recommendations I made today to a client about blog posts on their website…

1. It may be useful to promote partner companies on your blog.  In addition to the positioning benefit of featuring your technologies alongside the tech from larger companies, it also makes sense from a SEO perspective.

2. I recommend against inserting direct references to your products. The purpose of your blog is to attract people to your website and to build industry credibility. Once people get to your blog, they will have ample exposure to product-specific information on the other pages of your website.

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